Project Research

Project Research is designed for teams that have a specific product, customer, or experience question and need dedicated research expertise to answer it.

• Why customers are behaving a certain way
• Whether an idea or concept is worth pursuing
• Where an experience is breaking down
• What users need that the current experience is not providing
• How people make a particular decision
• Which opportunity or design direction deserves further investment

Suite 8 can support the work from initial framing through research design, fieldwork, synthesis, and final recommendations.

• Foundational or discovery research
• Customer and user interviews
• Concept explorations and testing
• Usability evaluations
• Information architecture research
• Journey and experience mapping
• Needs and behavior research
• Synthesis of existing research
• Strategic, actionable recommendations